Uncovered: How To Covertly Persuade Your Audience By Telling Him A Story

Anyone who tells a story owns an audience. Be it at the dinner table at a gathering, a lunchtime conversation with your colleague, or a presenter on stage.

Even the movies and drama you watch are stories themselves. So what’s the power behind a story?

Power of a story

Do not underestimate how much a story can influence you…

Stories are a powerful way of organizing and sharing individual experience and ideas. A carefully told story allows you to understand things better by putting things in context. You can then use your imagination and thought to put together a picture of the people, objects, places and events happening in the story. While doing so, your mind is working to explore and co-create shared realities with the storyteller, and drawing your own conclusions.

The power of a story is that strong – being able to communicate in imagery, capture emotions and to tap into your empathy.

The more we understand the power of a story, the more we are able to:

• Shape the stories that shape our lives, whether as an individual, or as part of a group.
• Build connections with others by valuing and sharing our stories with each other.
• Participate more actively in those real-life stories in which we are significant characters.
• Use our own stories and experiences to benefit and influence others.

Our Lives are made up of interconnected stories

Each of us has our own stories to tell, and our stories interconnect with others – whether through common characters, places, time points or even emotions. By sharing our stories, we invite each other into our worlds, which help to enhance our interconnectedness, shared awareness, and possibilities for fruitful interaction.

Stories are everywhere. As we learn the stories of people, cultures, plants, animals, objects, places and all the other things around us, we become aware that we’re woven into a vast contextual sea of stories. We learn the roles we play in the lives of other people and things, and the roles they play in our lives. It’s like we’re all part of one giant, intricately complex story that pulses with people and things intimately involved in the mutual unfolding of their lives.

How to be a good storyteller

· Know your story and your audience – to pick out the important parts of the story that relates to your audience especially.

· Speak with animation and emotion. Make your story ‘come alive’ – and work your audience’s emotions and imaginations.

· Mind your language – Choose words appropriately to convey the message or even suggest possibilities.

· Appropriate silences and pauses during the telling of a story – it helps to enhance the audience’s understanding of the story, and also to build anticipation in them.

So what are you waiting for? Go on, tell us a story!

Yours Sincerely,

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